职业英语课程标准的旅游

2011-06-10 09:57 编辑:admin 来源:发表论文 浏览:
Abstract: With the rapid development of China's tourism industry, tourist industry requirements, vocational colleges to train more high-quality English students. However, the traditional mode of teaching can not meet the original faced with a major curriculum reform. How to work the process of developing curriculum standards, instead of the traditional teaching modules. This article has done Chuqian Inquiry.

Keywords: Tourism English; curriculum standards; reform

In recent years, as China's accession to the World Trade Organization, the Beijing 2008 Olympic Games and Shanghai World Expo 2010 bid for success in succession, China's tourism industry, especially inbound tourism market is thriving scene, the domestic tourism industry with its unique advantages rapid development of China's international tourism revenues in 2001 reached 17.8 billion U.S. dollars, ranking the world's No. 5. At present, China has become a veritable tourist destination in Asia, but also the world's largest travel market, 2020, inbound tourism industry in China will reach 1. 35-1. 45 million passengers, tourism foreign exchange income reached 5.205 trillion U.S. dollars, domestic tourism income of 1. 9-2. 7 trillion yuan, the total tourism revenue over 3.3 trillion yuan, accounting for 8% of GDP, China will rank among the world travel powers. However, the rapid development of the tourism industry does not match an objective fact is: the lack of high quality tourism practitioners, particularly in the more both knowledge and expertise with strong English ability is very scarce tourism personnel, which will a direct result of the lack of development of tourism potential in the world tourism market, a competitive disadvantage. To address this bottleneck restricting the development of tourism in China, many universities to adapt to the trend of social development, the establishment of a dedicated tourism professionals and even Tourism. As of the end of 2005, China's higher tourism institutions have reached 693. Institutions of higher learning in China tourism in 2005 reached 380,480 students who, up 12.3 percent. As a labor-intensive industry, tourism can provide the community had a lot of job opportunities, but due to a mismatch between teaching and practice and the employment concept of lag, so graduates can not meet the English Tourism development needs of the tourism industry, employment not good enough. According to the Guangdong Vocational College of Foreign Language Art students of 2005 survey of employment practice we found that only 50% of the students work in the tourism industry, less than 40% of the work of students can play in both tourism and English professional expertise. Therefore, the timely detection of Tourism English Teaching in Vocational issues and take appropriate measures to improve the quality of teaching is extremely urgent to develop new curriculum standards instead of the previous syllabus has become urgent work.

First, the vocational college English course the main characteristics of tourism (a) practical guides, whether strong or hotel management and service personnel work with foreign tourists need to contact and talk with them face to face. Throughout their work is often among the tourists --- the whole trip from the airport to bid farewell reception to the end, require the services of staff travel. In practice, they are often in contact with foreign visitors the first people. Therefore, tourism is good or bad the quality of human resource services will affect the foreign tourists the impression that China's tourism industry, and tourism services on the development of tourism is also crucial. Tourism English and therefore should focus on the practical ability of students, asking them to read foreign language documents, talking with foreign visitors skilled and can provide quality professional services. (B) professional and strong tourism English necessarily involves a comprehensive travel professional knowledge, such as tourism resources, tourism planning, hotels, travel agencies, tourist attractions, tourism, transport, etc., require students to have professional knowledge. School offers courses related to tourism, not only to add 65 students deep understanding of the content of English is helpful, but also shows that travel is for tourism in English first, with a strong professional. (C) Comprehensive Tourism is a strong highly integrated disciplines, Tourism English is no exception, which involves the content, including history, geography, customs, literature, religion, geology, cooking, construction and other multi-disciplinary knowledge. Therefore, the teaching of English for Tourism, through a variety of ways to introduce various aspects of knowledge to students, to maximize broaden students knowledge, expand their horizons. In summary, the English Tourism Vocational training objectives are: students with professional quality travel, tourism services and management capacities, vocational skills. These qualities and abilities include: (1) "basic quality", mainly college students the necessary political, moral, physical and mental qualities and language, aesthetic and other aspects of quality; (2) "professional quality", mainly in travel, landscape Area guides management, rich knowledge management services, business skilled, scientific methods, such as the quality of high quality; (3) "job quality", refers to the travel industry professional and ethics; (4) "critical capabilities" refers to the 20th century 80 years of cooperation proposed by the German business community, public relations, resolve conflicts and psychological endurance, etc.; (5) "basic capability", mainly as a necessary behavior students autonomy, self life, the ability of learning autonomy; ( 6) "professional capacity", is to use travel agents, tour scenic spot management and the theoretical knowledge of the business, independent business engaged in the business, management, services, and foreign-related tourism services and management.

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